pest analysis definition, factors & examples
Post date: 03/28/2014 - 23:27

PEST Analysis is abbreviation of “Political, Economic, Social, & Technological analysis" and it allows companies to make a framework of macro-environmental factors for the purpose of designing effective environmental strategies. The environment of corporate world is ever changing. No business operates in a vacuum environment.  The corporate environment is something real complex and dynamic.

swot analysis & swot matrix
Post date: 03/25/2014 - 03:18

The abbreviative business term SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Conducting a SWOT analysis enable a company to see where your company is in the marketplace and what strategies a particular company can develop to increase its market share. The top level management and marketer of the company must know SWOT analysis and its importance for the company.

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