Post date: 04/24/2014 - 03:23

Pricing is most important part of a company marketing mix strategies. Pricing can help or hinder a company products or services sale. Every company sell either a product or a service, and all companies have to choose the price to sell their products or services at, which is difficult choice than most people realize. Pricing can be defined as the process of determining what a company will receive from its customers in exchange for the products or services it sells.