Basic concpet of planning will be better understand from the statement of George R Terry “If there is no planning, there would be nothing to organize, no one to actuate, and no need to control.” We can also say that Planning is looking forward in to the future.
Marketing Strategic Planning means to plan all the activities of a business to ensure competitive advantages and profitability. Marketing Strategic planning involves adapting the firm to take advantage of opportunities in its constantly changing marketing environment. Marketing Strategic planning engages a firm to take advantages from the available
Resource planning is essentially an effort to match the resource demands of a project with the availability. The leveling process is actually a form of resource scheduling, as such, it is related to timing of the project. Activities are shifted within their earliest/latest range to note changes in demand. The technique follows this sequence:
The term planned social change refers to the change in social setup; such change is already prepared, to bring positive change. For bringing planned social change positively, in any social setup or cultural trait change agent keeps different things in mind, such as: Community's social and cultural values, cultural traits, environment